Quote of the Week:

"He is no fool, who gives what he cannot keep to gain what he cannot lose." (Jim Elliot)



Drop me a line if you want to be notified of new posts to SiTG:


My site was nominated for Best Parenting Blog!
My site was nominated for Hottest Daddy Blogger!




www.flickr.com
This is a Flickr badge showing public photos from Woodlief. Make your own badge here.

The Best of Sand:

The Blog
About
Greatest Hits
Comedy
DVD Reviews
Faith and Life
Irritations
Judo Chops
The Literate Life
News by Osmosis
The Problem with Libertarians
Snapshots of Life
The Sermons


Creative Commons License
All work on this site and its subdirectories is licensed under a Creative Commons License.



Search the Site:




Me Out There:

Non-Fiction
Free Christmas
Don't Suffer the Little Children
Boys to Men
A Father's Dream
WORLD webzine posts

Not Non-Fiction
The Grace I Know
Coming Apart
My Christmas Story
Theopneustos



The Craft:

CCM Magazine
Charis Connection
Faith in Fiction
Grassroots Music



Favorite Journals:

Atlantic Monthly
Doorknobs & Bodypaint
Image Journal
Infuze Magazine
Orchid
Missouri Review
New Pantagruel
Relief
Ruminate
Southern Review



Blogs I Dig:




Education & Edification:

Arts & Letters Daily
Bill of Rights Institute
Junk Science
U.S. Constitution



It's good to be open-minded. It's better to be right:

Stand Athwart History
WSJ Opinion



Give:

Home School Legal Defense
Institute for Justice
Local Pregnancy Crisis
Mission Aviation
Prison Ministries
Russian Seminary
Unmet Needs



Chuckles:

Cox & Forkum
Day by Day
Dilbert







Donors Hall of Fame

Alice
Susanna Cornett
Joe Drbohlav
Anthony Farella
Amanda Frazier
Michael Heaney
Don Howard
Mama
Laurence Simon
The Timekeeper
Rob Long
Paul Seyferth



My Amazon.com Wish List

Add to Technorati Favorites






March 02, 2007
Transcending the Positive Paradigm

Among the legions of meaningless, buzzwordy corporate communications, CareerBuilder's corporate culture statement has got to be one of the silliest:

"The values and vision of CareerBuilder.com are infused into the every day working environment. Our surroundings transcend that of a traditional corporate framework and offer a rare oasis that fosters both individual and team achievement.

"The CareerBuilder.com atmosphere is supercharged with zeal, and an enthusiasm for success and attainable goals. Our corporate culture is carefully tempered with the professionalism, positivism and camaraderie that one would expect from an industry leader. Our rapid growth is the result of a dynamic workforce, coupled with careful and calculated planning.

"The expeditious pace with which we accomplish our goals presents our team members with the exciting opportunity to learn new skills, create innovations and build upon our swift progress, which has become the benchmark of our success!"

Values, achievement, growth, dynamic, innovations, benchmark. . . can you think of a buzzword that didn't make the CareerBuilder cut?

There's also a subtle allusion to America's original hippie movement, as well as an outright appropriation of pernicious scientism, in the guise of, well, cheerfulness. Pretty ambitious for a corporate vision statement, wouldn't you say?

It also reveals a trend I've noticed in more and more of these things, which is a penchant for neo-Hegelian dialectics ("individual and team achievement"; dynamic "coupled with careful and calculated planning"). At least Hegel, for all his insanity, felt compelled to synthesize his opposites to achieve some higher-level notion; CareerBuilder just slings them together, as if all oxymorons are by their very nature statements of transcendent wisdom.

Nothing, however, beats the last sentence, which is like a fireworks crescendo of meaningless peppiness. "The benchmark of our success"? What does that mean? Perhaps in transcending "the traditional corporate framework," CareerBuilder has also transcended traditional written English.

If you look at a lot of these (and I have had the misfortune of doing so), you start to marvel at the amount of brainpower that goes into crafting statements that mean absolutely nothing to anyone. Honestly, who reads the average corporate vision statement and believes that it even describes aspirations, let alone reality? And yet fleets of professionals churn them out, and companies put them on plaques and memos and websites, and the rest of us engage in far too little mockery and eye-rolling. That, at least, can end here.

Posted by Woodlief on March 02, 2007 at 02:19 PM