Transcending the Positive Paradigm
Among the legions of meaningless, buzzwordy corporate communications, CareerBuilder's corporate culture statement has got to be one of the silliest:
"The values and vision of CareerBuilder.com are infused into the every day working environment. Our surroundings transcend that of a traditional corporate framework and offer a rare oasis that fosters both individual and team achievement.
"The CareerBuilder.com atmosphere is supercharged with zeal, and an enthusiasm for success and attainable goals. Our corporate culture is carefully tempered with the professionalism, positivism and camaraderie that one would expect from an industry leader. Our rapid growth is the result of a dynamic workforce, coupled with careful and calculated planning.
"The expeditious pace with which we accomplish our goals presents our team members with the exciting opportunity to learn new skills, create innovations and build upon our swift progress, which has become the benchmark of our success!"
Values, achievement, growth, dynamic, innovations, benchmark. . . can you think of a buzzword that didn't make the CareerBuilder cut?
There's also a subtle allusion to America's original hippie movement, as well as an outright appropriation of pernicious scientism, in the guise of, well, cheerfulness. Pretty ambitious for a corporate vision statement, wouldn't you say?
It also reveals a trend I've noticed in more and more of these things, which is a penchant for neo-Hegelian dialectics ("individual and team achievement"; dynamic "coupled with careful and calculated planning"). At least Hegel, for all his insanity, felt compelled to synthesize his opposites to achieve some higher-level notion; CareerBuilder just slings them together, as if all oxymorons are by their very nature statements of transcendent wisdom.
Nothing, however, beats the last sentence, which is like a fireworks crescendo of meaningless peppiness. "The benchmark of our success"? What does that mean? Perhaps in transcending "the traditional corporate framework," CareerBuilder has also transcended traditional written English.
If you look at a lot of these (and I have had the misfortune of doing so), you start to marvel at the amount of brainpower that goes into crafting statements that mean absolutely nothing to anyone. Honestly, who reads the average corporate vision statement and believes that it even describes aspirations, let alone reality? And yet fleets of professionals churn them out, and companies put them on plaques and memos and websites, and the rest of us engage in far too little mockery and eye-rolling. That, at least, can end here.
Posted by Woodlief on March 02, 2007 at 02:19 PM